Virgil Abloh

Fashion designer and architect who built Off-White and became Louis Vuitton’s artistic director by starting with simple “quotation mark” designs and deconstructed streetwear. Abloh proved that you don’t need to reinvent everything from scratch - sometimes the smallest creative intervention can transform an entire industry. His philosophy of “the 3% rule” showed that changing just 3% of an existing design could create something entirely new.