97% CREATIVE is an ongoing series of 97 live sessions built around one core belief: everyone is creative.
96% of kids believe they are creative. Only 26% of adults agree. This series exists to close that gap.
That's the question behind 97% Creative, a live online session series hosted by Ben Rennie, founder of Rennie Creative Lab, author of Lessons in Creativity published by Wiley, and creator of the Orbital Design framework.
This session is called The Creative March. It runs across six parts, each built around a single question about your creative life that most of us have never properly sat down to answer. There are reflection exercises and live interaction throughout, and we close with an open Q&A. By the end of the hour, you'll have a clearer picture of where your creativity actually lives and how to protect it.
This is for students, creative professionals, and anyone whose work demands original thinking. You don't need a creative job title. You just need to show up.
After the success of Lessons in Creativity and the continued engagement of Ben's 7,000 Substack readers and 23,000 email subscribers, this series is dedicated to addressing the rising challenge of creative confidence. It is research-based, driven by ongoing work for Ben's new book exploring creative confidence and its connection to analog and digital environments.
Ben has spent 19 years working with some of the world's most recognised brands, including Nike, the NBA, Patagonia, Ray-Ban, Chanel, the US Government, Tourism Australia and Adidas. He brings that same depth of thinking to this session without the corporate price tag.
Tickets are limited. The book bundle includes a signed copy of Lessons in Creativity delivered to your door.
97% of the profits of this series is donated to Design Declare
Wednesday 25 March 2026. 7pm AEDT. One hour. Online and live.